Market Segmentation Plan and Reports

In 2010, the Napa Valley Transportation Authority embarked on an ambitious plan to assess and understand the challenges a transporation and public transit services agency.  The purpose of the NVTA Marketing Plan is to present an annual and longer-term (5 years) program for achieving marketing goals for NVTA and Vine bus service. The foundation for the plan’s development was a comprehensive assessment of the market based on three formal consumer research activities (Market Segmentation Survey, Youth Intercept Survey, Focus Groups), review of documents and operating statistics presented in the NVTA Strategic Plan and 2008-2017 Short Range Transit Plan, and a review of Vine service, communications, signage and passenger facilities.